Fullscreen is a multi-channel network (MCN) founded in 2011 by George Strompolos. MCNs are entities that typically sign other YouTube channels and assist them with services and resources that content creators don’t usually have at their disposal. These services usually include channel optimization, cross promotion, audio licensing (typically used for cover songs), and partner management. In 2012, Fullscreen expanded their Product & Engineering department to design and build the underlying technology to help facilitate their goal to help content creators make great content while increasing their income.
Fullscreen was acquired by Otter Media at the end of 2014 and pivoted to building original content for their subscription video on demand (SVOD), where users pay a monthly subscription for original and licensed content, a la Netflix, Hulu, HBO Now. After more than a year, Fullscreen.com launched worldwide with original content including movies, shows, and video podcasts.
In 2012, I was one of the first hires on the product design team. Being a designer who knew how to code allowed me to wear many hats in the product development cycle, from design, to writing code for various parts of our tech stack, including Ruby on Rails, Angular, Sass/CSS. At the time, I was primarily tasked with designing and architecting the front end Sass/CSS and Ruby on Rails templates for Creator Platform, amongst other internal initiatives and potential future products.
As both the product design and engineering team grew, both teams became more specialized. In 2013, I was asked if I wanted to join the front end engineering team and decided to give it a try. I became the Sass/CSS specialist on the engineering team, where I architected and maintained the Sass/CSS in the codebase. I wrote, maintained, and refactored Sass/CSS for Fullscreen’s Creator Platform and Fullscreen SVOD. I also served as a liaison between engineering and design.
After nearly 2 years, I asked to rejoin the Product Design team. I thought would be better utilized and have opportunities for crossover between design and code. On a team of 4–6 people, we wrapped up design on the first iteration of Fullscreen SVOD and started working on future iterations that consolidated some of the inconsistent user experiences between web and mobile.