Fullscreen Creator Platform

My Role
Front-end Development, User Interface Design

Fullscreen Media is a social entertainment company that supports content creators and brands to create compelling content and monetizes it to their full potential on video and social platforms such as YouTube.

The Fullscreen Creator Platform is a suite of proprietary apps for content creators to strategically build an audience and monetize content. Creator Platform includes channel analytics, transparent earnings reports and community features that allow Fullscreen's global network of creators to connect and collaborate through groups and forums.


Fullscreen's business model for much of its existence is to partner with YouTube creators and provide tools to add value and support creators in the making and promotion their content for a cut of their ad revenue. YouTube creators generally want to spend more time creating content and less time worrying about the business and supporting tasks it requires to run a popular YouTube channel.

Our goal was to provide tools for creators to help them create better content and ultimately make more money. At the time, YouTube only provided basic analytics and tools with Creator Platform positioned to fill in the gaps with tools that catered to more professional content creators.

My Role

As a designer-turned-front-end-engineer for the duration of this project, I led the process of building out the user interface framework in code, working with the product design team to create the design system using reusable components. I followed the Object Oriented CSS (OOCSS) system that provided a framework to organize CSS into reusable, scalable patterns for our ever-growing web application. The web stack includes Ruby on Rails, Sass, and Angular.

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