Fullscreen Go

My Role
User Experience Design & User Interface Design
Platform
Web
When
2016

Fullscreen Media is a social entertainment company that supports content creators and brands to create compelling content and monetizes it to their full potential on video and social platforms such as YouTube.

Fullscreen Go is an app that allows YouTube creators to apply to join Fullscreen. This semi-automated process starts with the potential applicant authenticating with Google to do some basic checks on their channel for approval. This tool integrates with Fullscreen's Salesforce application and automatically generates a contract for the applicant if their channel is approved.

Problem

In the early days of Fullscreen, signing YouTube talent to Fullscreen was a fully manual process. The channel partnerships team would reach out to YouTube talent by seeking and contacting them on YouTube. Sometimes they were discovered through collaborations with more famous YouTube talent, or when a video went viral, for example. This process was completely managed by a Google Spreadsheet that was shared across the team, a laborious and tedious process.

The first version of Fullscreen Go had a low bar since the apply and signing process was already a time-consuming task that required a team of employees. Fullscreen Go was a big success because it established a process with less human intervention, but it could be improved upon.

The goal is to reduce the pain points by turning some of the more tedious tasks into an automated process. While on the surface this seemed like a straightforward process, there's a lot going on under the hood including a few different background services talking to each other. Furthermore, it was not fully transparent to the applicant what Fullscreen Go was doing with their channel information.

Process

The Product Manager and I teamed up by starting with interviews with the partnerships team to learn about how Fullscreen Go works, their role interacting with Fullscreen Go and any positive or negative feedback they had about the process. With all the notes and feedback in hand, I put together a user flow to document and better understand how the Fullscreen signup process worked.

Fsgo 01 landing
The applicant lands on the homepage with marketing copy and the value proposition. The applicant authorizes their data to be shared with Fullscreen from Google and YouTube.
Fsgo 02 basic info
The applicant gives Fullscreen their basic information and agrees to the terms.
Fsgo 03 review
The applicant gets a standard contract of two years and a seventy percent cut of ad revenue. When the applicant clicks the 'Sign the Legal' button, they are taken to our contract service to e-sign.
Fsgo 04 sent
After signing, the contract is sent to Fullscreen and the applicant via email. Even though they have signed a contract, the contract gets final approval from Fullscreen's legal department.