My Role
User Experience Design, User Interface Design, Front-end Development
Web, Mobile, TV

Fullscreen Media is a social entertainment company that supports content creators and brands to create compelling content and monetizes it to their full potential on video and social platforms such as YouTube.

Fullscreen's Streaming Service, simply called Fullscreen, is a paid subscription video-on-demand (SVOD) service that features Fullscreen original and licensed content catered to the young adult demographic. Original content includes Electra Woman & Dyna Girl, Filthy Preppy Teen$, Kingdom Geek, and Shane & Friends to name a few. Fullscreen also includes social features that allow fans to make GIFs with captions (memes) from the video player to share on their preferred social platform.


While there were numerous SVOD services out there (i.e. Netflix, Hulu, HBO Now, YouTube), Fullscreen felt the young adult millennial demographic was underserved. The millennial demographic represents the post-TV world, meaning they spent more time-consuming YouTube and social media on their mobile device rather than sitting in front of a TV flipping through channels. Millenials aren't on a schedule like traditional cable TV.

While SVOD services do represent the post-TV-video-on-demand world, their content didn't fill the millennial niche. One could find content here and there across all the popular SVOD services, but what if we brought it all to one service along with original content, and catered to the millennial audience? This is the problem we aimed to solve.

Fullscreen home feed platforms
A design direction for version two of Fullscreen.