At the time, Goldstar used two ways to reach their members: goldstar.com or the weekly and daily emails with a list of events catered to the member. Goldstar had no native mobile presence. Native mobile apps were faster and integrated better into iOS.
The team felt that bringing the full Goldstar.com experience to mobile would be an enormous undertaking, so to test the waters, we wanted to build a simple native mobile app to see how it was received. The goal was simple — to allow the user to buy a ticket to a featured event without any hassle or distraction.
My role was to take the idea, design the app, working along with the iOS developer for a quick turnaround to release as a proof of concept
This app was not a full-featured Goldstar app. A simplified app required us to have sharp focus during the design process — this meant not including the complex and secondary features built into the website. This Weekend is its a standalone product and brand. It allowed us the freedom to not have to design within the paradigms set forth by Goldstar.com.
Since this was a proof of concept, we decided to build and launch fast so we could release it to the public and validate the idea quickly. The app started with a sketch and promptly moved through wireframing and visual design.