Goldstar Events is a discount ticket broker for live entertainment such as theatre, concerts, and sporting events in several major cities in the United States.
This Weekend is a small application that has a list of Goldstar featured events for the current week — A pared-down version of the Goldstar.com.
At the time, Goldstar Events had two ways to reach their members: goldstar.com or the email bursts with a list of events customized for the member. Goldstar.com had a mobile version of their website, but browsing and checking out was a somewhat complicated task to complete. At the time, Goldstar Events did not have a native mobile app. Native mobile apps were considered faster and integrated better into iOS than mobile (responsive) websites.
We felt that bringing the full Goldstar.com experience to mobile would be an enormous undertaking, so to test the waters, we wanted to build a simple native iOS mobile app to test the vital user tasks such as buying a ticket to an event without any hassle or distraction.
I was to take the idea, design the app, working along with the iOS developer for a quick turnaround to release as a proof of concept.
This app was not a full-featured Goldstar app. A simplified app required us to have sharp focus during the design process — this meant not including the complex and secondary features built into the website. This Weekend is its a standalone product and brand. It allowed us the freedom to not have to design within the preexisting design paradigms in Goldstar.com and also allowed me to produce a fun, whimsical user experience.
Since this was a proof of concept, we decided to build and launch fast so we could release it to the public and validate the idea quickly. The app started with a sketch and promptly moved through wireframing and visual design.