Network Insights is a first-of-its-kind-feature that allows publishers to compare articles to overall traffic to the Taboola Network and identifying topics that readers are interested in. Network Insights spots trending and declining topics and provides the data to the publisher to help them make decisions on topic coverage.
User Experience Design & User Interface Design
Nobody in our domain has this specific feature so there wasn't any precedent to look at for research. The biggest problem was deciding on how to present the data in a way that wasn’t confusing and easy to grasp.
Network Insights was a data visualization heavy project, and as somebody who hasn't spent so much time designing for heavy data sets and the best way to visualize them, I had research to do. To prepare for designing for data, I read the book The Visual Display of Quantitative Information by Edward Tufte to get a better understanding of the best practices of data visualizations.
Since I was new to the content marketing domain and it was my very first project under employment at Taboola, I started with requirements recommended by the product manager/leadership and used a "see what sticks" approach, meaning, come up with design solutions for all feasible ideas and then identify what works and what doesn't. This feature was going to be used by seasoned publishers so I didn’t design for transient users (i.e. users who spend a short amount of time interacting with a UI to achieve a goal).